This article explores ways we can improve WordPress site SEO. Search engine optimization (SEO) is a critical for your website visibility on the web. It makes your site easily indexed and ranked favorably by search engines like Google, Yahoo and Bing. It is important for getting more traffic to your site.We will be looking at some factors that affect your websites ranking in search engines
1. Quality Content – for you to have quality ranking on search engines like google, you must have quality content on your website or blog. If run a blog, it must be updated regularly with quality articles. One question you will ask is how does google differentiate between high and low quality content ? Well , the behavior of your website visitors determines if you have quality content, This is determined by how long your visitors stay on your site, and their behavior while on your site. If they stay longer and move to other pages on your blog, then your content will likely get ranked highly.
2. Add an XML Site Map – this is a file that lists pages on your site and make it for search engines to index your website. You can use the Google XML plugin to achieve this.
3. Use an all-in-one SEO plugin like Yoast SEO plugin. If you are using Yoast SEO, then there is no need to install and XML sitemap plug. Yoast already has an in-build XML sitemap generator.
4. Register your site on Google search console. We will do a different article that will specially show steps of getting your site on google console.
Other critical things to remember is to make your link both machine and human readable – use friendly links . This has been talked about in the website tutorial. Go to Setting > Permalinks , set Common Settings to Post name . Add an alternate description to images to your website , this will help search engines properly index your images and improve your website ranking. Also consider adding a “no follow ” attribute to your external links. Sometimes external links like adverts that are not related to your website .
I will be updating this article with more information. Drop your comments and suggestions.